Client - Marea Watches | Role - Art Director, | Year - 2023 | Live project - here & here

Creation of a brand code, tone, and style for the summer off and online campaign of Marea Watches.

A brand that doesn't influence your style

Marea: it refers to a large, often powerful, and steady flow or shift. It can describe the collective movement or change in attitudes, beliefs, or behaviors, as in "a tide of public opinion" or "a tide of protest." It emphasizes the overwhelming and dynamic nature of these shifts.

Who sets the trends? An influencer? A guru? Social media? Who decides that gold is no longer in style? That classic is outdated? Or that being modern is something definite? You, it's you. With your style. With your personality. And you're unique for that. Don't let anyone tell you who you should be. Don't let them influence you. Don't let them convince you otherwise. Don't follow trends. Don't follow fashions. Don't follow the rules. At Marea, we are neither this nor that. We are what you want us to be. Hundreds of styles. Of designs. Of models. So that you don't follow the tide. But create your own.

You create your own tide.

“Tú creas tu Marea”